Zira
Production Dashboard for Industrial Manufacturers
Role
Product Marketing Manager & ML Contributor
Year
2025 - 2026
Disciplines
Description
Led marketing and branding initiatives while contributing to computer vision AI modeling for a production analytics dashboard.
Manufacturing plants are either struggling to get metrics on production or are drowning in spreadsheets of data.
Manufacturers like lumber yards are running machines all day and are content counting production by hand even though there are more efficient methods.
Users don't like change.
How do you convince a blue collar industry that an AI technology can help them produce more?
I spent time on the factory floor before opening Figma.
We stood with line operators to understand their actual workflow: how they scanned for issues, what caused them to act, and where current processes fell short.
Design for users not for yourself
This perspective let me design not just what metrics looks good on a monitor, but for what the operators actually needed to see.
A dashboard built for the factory floor.
The resulting dashboard featured customizable alert hierarchies, camera feed integration, and metric summaries tested with operators in real production environments. The brand and marketing site built alongside it positioned Zira as a credible enterprise product in a growing industrial market.
